Ford investigates showing adverts on vehicle infotainment screens

Ford has patented a system that would scan roadside advertisement billboards as well as screen info from them as pop-up ad on a car’s infotainment screen.
The patent, which was filed in the us back in 2016 however has only just recently ended up being publicly accessible, shows an example picture of a billboard for a hot canine stand. info including the business’ name, slogan, phone number, address as well as logo are highlighted as being displayable in the car.

Ford patents removable controls for autonomous cars

The patent states this info would be caught from the billboard as well as relayed to the in-car screen “via a camera”, while on the internet links might be included in the displayed information, taking the chauffeur to the advertiser’s site upon clicking or tapping.
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This isn’t the very first time unusual patents have been filed by Ford. The us huge has previously submitted applications for a boot-mounted video projector, a system that rids a car of its ‘new-car smell’, as well as removable chauffeur controls for autonomous vehicles.
It’s uncertain whether the in-car advert patent might be rolled out to Ford’s production cars, or whether it would be implemented in the UK. Similarly, the patent makes no recommendation to whether the development is meant for application in today’s cars, or any type of self-driving cars that may or may not show up in the future. 
Another patent of a similar vein just recently filed in the us comes from multinational communications huge Verizon. This explains a system where a video camera scans a car’s number plate as well as utilizes the driver’s info – offered they have opted in to the service – to screen a personalised advert on the nearest wise billboard.
Would you like to see adverts displayed on your car’s infotainment screen? let us understand in the comments section…