‘With intentionally low production, Ferrari needn’t try hard’

Best-known brand as well as badge on planet car? It has to be Ferrari as well as its prancing horse, no? countless millions have grown up dreaming of owning one. as well as although rival firms have done their best to make products similarly magical, aspirational as well as desirable, few – if any type of – have succeeded.
A recently retired worker tells me demand outstripped supply to such an degree that customers for every Ferrari built might be found in a tiny corner of the world: California.
Advertisement – post continues below

These days, with growing armies of ‘new money’ clients, it’s safe to say Ferrari ‘sales’ execs have it easy. less about selling products to buyers; more of customers being able to sell themselves to prove they are wealthy, worthy recipients of a prestigious model.
• best supercars on sale
This year, Ferrari’s 70th, will be much like any type of other. rich petrolheads who want the cars to drive them, celebs as well as wide boys craving attention, the mega-rich spoiling themselves, plus investors who don’t let the cars see the light of day will all be begging to buy. With an intentionally low (circa 8,000) annual production figure (800 UK-bound), the firm sits so comfortably it needn’t try hard.
A present exec shakes his head when I suggest Ferrari might follow Bentley as well as Rolls into the SUV sector. His reaction to those who say complacency might be creeping in at the new-look, Sergio Marchionne-led brand? “Not guilty. Ferrari is the bullseye.”